How to Promote Your Company Culture to Future Candidates
If you want to attract the best talent to your company, it helps if you have a clear vision for your own company culture and do everything you can to promote it, both internally and externally. This is helpful for maintaining morale and loyalty within your organization as well as attracting the best new talent. Here are some ways to promote your company culture.
Make a Personal Connection
The more you can connect with people on a personal basis, the easier it is to convey your company's culture.
- Respond promptly to inquiries from customers and prospective employees.
- Whenever possible, send personal emails and other messages rather than form letters.
- Focus on personal interests and hobbies as well as skills when interviewing candidates. You want people who are a good fit for your organization in every way.
Promote Your Culture with Social Media
Social media provides one of the best ways to show off your company culture. Customers, current employees and prospective employees can all benefit by learning about your organization. If you're targeting recent college graduates, you should definitely use social media to reach out to them.
- Post content that builds your culture. Naturally, you want to choose content that's interesting and that provokes engagement. But don't post simply to get a reaction. You also want to make sure that what you post is consistent with your company culture.
- Have a clear social media policy. Keep in mind that even when employees post under their personal accounts, it reflects on your business.
- Stay consistent. Everything you post makes a statement about your business. If you want to communicate your culture, it's important to keep a consistent image when it comes to the look and tone of everything you post.
Reinforce Your Company Culture Every Day
There are many ways to remind people about what you stand for.
- Emails - Informational emails sent within your company should reflect your culture and values. The same for any communications platforms you may use such as Slack, Skype, etc.
- Meetings - Both in-person and virtual meetings can help to build your culture.
- Training - Make sure that training, both for new and long-term employees focuses on your culture as well as hard skills.
- Social events such as company picnics and parties.
Participate in Your Community
Don't run your business like an island. By connecting with your local community, you build your own company culture and have a chance to share it with others.
- Support charities in your area. Encourage your employees to volunteer.
- Sponsor fundraisers for worthwhile causes.
- Participate in athletic events, such as 5K races. Support local sports teams.
- Join and be active with business organizations in your city.
Building and communicating your company culture is important for sustaining morale and attracting new employees who are a good fit. Keep in mind that everything you do reflects on your culture. Another way to find the best help is to work with Cohesion, a recruiting and staffing service that specializes in helping companies find the top IT, Accounting and Finance talent.
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