4 Ways to Succeed in a Gig Economy


The gig economy, which is also known as the freelancer economy and a host of other names, is currently booming. More and more people are offering their services on a freelance basis. Web designers, SEO specialists, writers, programmers, consultants and many others are finding that it's often more advantageous to fulfill "gigs" rather than trying to get a full-time job. Companies that utilize these services, meanwhile, also get benefits. They only pay for projects they need completing rather than having to pay employees all year. Let's look at some of the best ways to prosper in the emerging gig economy.

4 Ways to Prosper in a Gig Economy

1. Develop an Entrepreneur Mindset

If you want to thrive as someone who fulfills gigs, you need to think of yourself as an entrepreneur. You're running your own business, even if it's a solo operation. Some freelancers join with others to form agencies which is always an option if you ever want to expand. However you do it, though, you need to actively market your services, differentiate yourself from the competition, target a specific type of client, and work hard at maintaining good customer relations. In other words, you need the skill set of an entrepreneur.

2. Keep Updating Your Skills

The gig economy is part of the rapidly evolving worlds of the internet and technology. To thrive, you need to keep your skills up to date. Programmers have to stay current with the latest computer languages. Web designers must be able to implement the latest UX principles into websites. Content creators must be well-versed on the most popular topics. Understand that, as a freelancer, you need to think of education as a lifelong process. Take online courses in your specialty. If you're active on freelancer sites, take tests to get qualified for different types of jobs.

3. Become an Expert Networker

Networking goes hand-in-hand with the entrepreneurial mindset. Getting lucrative gigs is an ongoing challenge. One of the best ways to find new clients is through word-of-mouth. Don't hesitate to ask existing clients to recommend your services to their colleagues. Network both online and offline. Sites such as LinkedIn, GitHub, Stack and others are convenient for posting your resume and conversing with potential clients. In the offline world, attend business events such as conferences, trade shows, and seminars where you can make new contacts.

4. Form Strategic Partnerships

You can make it easier to find the kind of gigs you're seeking by partnering with the right people. In some cases, other freelancers can be your partners rather than your competition. When one of you is more suited for a particular gig, you can refer the other. Recruiters also make for great partners. They often learn about openings before they're advertised publically. These days, recruiters are just as likely to seek freelancers for specific projects as full-time employees. When reaching out to recruiters, make sure you stand out by emphasizing your unique background, talents, and specialties.

It can be challenging for businesses to find the right staffing solutions in this fast-paced, competitive world. Cohesion provides staffing solutions for connecting IT professionals with companies that need the most qualified candidates.


Contact us to discuss your staffing needs.

John OwensComment